Fleetwood RV continues to gain market share as it launches several new or completely refreshed products, the Riverside, Calif.-based company reports.  As of mid-year, motorhome industry sales are up 8.2% (year-to-date unit sales January through June 2003), reports the company, quoting Statistical Surveys Inc.
“Fleetwood is outpacing the industry with a 12.8% increase in unit sales over the first half of last year,” the company states. “This equates to a gain of 4.3% motorhome market share year-to-date for Fleetwood RV.”
“It’s an exciting time to be in the market for a Fleetwood RV product,” adds Ed Caudill, Fleetwood’s president and CEO. “Our new product development teams have done a great job of encouraging and listening to our customers’ feedback in order to design customer-driven innovations into our new products. Since July, we have launched the all-new American Coach luxury diesel lineup, including Eagle and Tradition, featuring the exclusive Liberty chassis.
“The all-new Pace Arrow will be available in late September with some very exciting customer-driven changes and enhancements. The Flair and Storm, now being built on the Power Platform, have a dramatic new look and are available with a triple slide, which is rare for this price point. The brand new Gearbox LSV (Lifestyle Support Vehicle) will launch in September and will put Fleetwood in front of this important emerging category just in time for the big ATV and off-road sporting season that begins in the fall.”
“It’s obvious we’ve been busy,” says Caudill, “and the mid-year market share numbers prove that people like what they are seeing.  Our Discovery brand continues to be the number one selling diesel motorhome on the market, with a 30.2% increase in unit sales, mid-year 2003 over the same period last year.”
So, too, have Fleetwood’s Revolution and Excursion Class A lines been gaining ground, says Caudill, with a unit increase of 120% for the Revolution and 98.8% for the Excursion, respectively, mid-year 2003 over the first half of last year.
Adds Frank DeGelas, President of Mike Thompson’s RV Super Stores in Southern California, and a member of Fleetwood’s Dealer Council; “Fleetwood’s new products have been very well received by our customers.  The all-new American Eagle arrived on our lots last week, and the salespeople went nuts.  We can hardly wait for the new Gearbox LSV to arrive in September.  We expect the Gearbox to take the ‘toyhauler’ market to a new level of convenience, style and functionality.   Fleetwood has not only rebounded; right now they are really on a roll as they continue to launch innovative, new products to the marketplace.”