Fleetwood Enterprises Inc.’s sales earlier this month at the National RV Trade Show in Louisville were up 20% when compared with last year’s show, according to Chris Braun, senior vice president of Fleetwood’s RV operations.
Fleetwood RV’s model year 2004 products introduced during the show help explain why the Riverside, Calif. firm created “strong momentum across all business lines,” Braun believes.
The company also unveiled its new “Driven to Explore” corporate identity during the show, which includes a revised logo and marketing theme. Braun said Driven to Explore has two meanings: it expresses the passion for travel and discovering new places that Fleetwood owners feel in their RVs, and the company’s commitment to innovation and to constantly improve the quality of its products and services.
Among the new products at Louisville that exemplify the new marketing theme were the GearBOX LSV ramp-trailer series that includes comfortable RV lifestyle amenities along with space for hauling all-terrain vehicles, dirt bikes, snowmobiles and other gear, and the totally redesigned Pace Arrow gas Class A motorhome featuring an additional 5 inches of headroom.
Fleetwood’s American Coach line of luxury diesel Class A’s has also been redesigned as was its 2004 series of folding campers, which now are being marketed under the Fleetwood brand name.