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Fleetwood Enterprises Inc. reports it wrote $110 million worth of orders during the RV industry’s National Trade show in Louisville earlier this month, a 27% increase over last year’s show.
Fleetwood’s Coleman folding camper/expandable travel-trailer operation was among the contributors to the increase. Its orders were “almost double last year’s,” said Larry Marsh, vice president and general manager of Coleman.
At Louisville, Coleman had three new floorplans on display, including the Caravan triple-bunk expandable travel trailer and its Monterey folding camper with an automatic power-assist operating system.
Fleetwood also believes it significantly enhanced its core Prowler, Wilderness and Terry brands of travel trailers and fifth-wheels.
“We entered new markets with our aluminum frame construction and our enhanced fifth-wheel lineup,” said Bob Thompson, vice president of RV product development. “The dealers were excited about the unique and innovative features built into the new products, as well as the greatly enhanced look of the interiors and exteriors. All these enhancements should enable Fleetwood RV to better compete in the emerging travel-trailer upgrade market.”
Meanwhile, Fleetwood’s motorhome division introduced a new Class C at Louisville for the rental market that “exceeded our expectations with over 100 orders at the show,” Thompson said.
Also at Louisville, Fleetwood showed triple-slide Pace Arrow and Southwind gas-engine Class A’s, which Thompson considers “the most innovative floorplan in the gas segment” and “the first of its kind in its price point.”
In terms of diesel Class A’s, Fleetwood now is offering quad-slide floorplans on its Discovery, Excursion and Providence along with standard full-body paint on its Revolution.
“The paint application capability of our new paint facility in Decatur, Ind., is state-of-the-art,” Thompson said. “We believe this will give us an advantage in the diesel marketplace, where the demand for this feature continues to grow.”