Fleetwood Enterprises Inc. will continue moving forward with the development of its Nex-Gen Class A motorhome, although the company has not set a date for when it would go into standard production, said Bob Rogers, manager of consumer marketing.
The Nex-Gen appeared as a concept coach during the industry’s national trade show in Louisville in late November. It was available for viewing only by Fleetwood dealers and news organization representatives, although full view photography of the Nex-Gen was prohibited.
Fleetwood wanted to measure its dealers’ reaction to the concept coach at Louisville and the reaction was enthusiastic enough for Fleetwood to continue with the development project, Rogers said.
The Nex-Gen unit at Louisville appeared to be about 28-feet long and featured what Fleetwood describes as “a unique front cap design with a very aggressive grille.”
The goal is to attract younger buyers who are “more in tune with the rugged outdoors, as opposed to the comfortable outdoors,” said Nelson Potter, Fleetwood’s president and COO. That explains why the Nex-Gen unit at Louisville also included “a unique rear roof section with a large adaptable roof rack designed to accommodate equipment such as kayaks, windsurfers and surfboards,” according to Fleetwood literature.