Don’t call it a trailer park. What developers want to build in northern Cape Coral, Fla., is being pitched as an upscale RV resort appealing to owners of high-end motor coaches.

The Fort Myers New-Press reported that the multi-million dollar project, which would be the first of its kind in the city, is in its infancy. The public feasted their eyes on some maps and designs for the first time Friday (May 18) during Cape Coral City Councilman Kevin McGrail’s town hall meeting at the Northwest Regional Library.

“Anyone who’s seen it pretty much knows the area,” McGrail said. “They’ve already handled a lot of the brush in the area. Right now, it’s basically a cleared field with barbed wire and a lake.”

Now it’s time to get feedback from residents, he said. Their aim is to create a self-contained area for motor coaches, cottages and villas, not a campground. Those living there would get use of all the facilities, including a clubhouse, tennis courts, pool and possibly paddle boats.

The property’s zoning, now agricultural, will need to be changed after approval by the City Council.

“Unless this is handled correctly anyone with a flat piece of land can open a trailer park,” McGrail said. “The job of staff is to craft land-use and zoning terminology to move this forward without opening up a can of worms.”

But he said the timing is right, coinciding with plans for a Burnt Store Road expansion in 2014-15. He sees the resort as a positive driving force for a commercial corridor in that part of the city.

Those who’ve been prepping the property are calling the development The Resort at Burnt Store Lake. They want the atmosphere to maintain a relaxed environment for families.

Stella Peters, president of the Northwest Cape Coral Neighborhood Association, said it was premature to speculate but looks forward to finding out more about the resort at this morning’s meeting.

“We’re anxious to hear what they have to say,” Peters said.

The resort is expected to connect to Charlotte County utilities until the city of Cape Coral is ready to service it.

For almost a year, those involved have been assembling properties that equal an estimated 200 acres, said Henry Albrecht, broker and owner of Cape Coral’s Gulf Gateway Realty, which has been working with the developer.

“That lake up there was a quarry but also the largest (lake) in the entire city of Cape Coral,” Albrecht said. “It’s a great location given Burnt Store is going to be widened … we’re really trying to be specific with the language to make this a high class place that draws people from all over the country.”

Their hope is for the resort to contain 350 to 400 units.