With lower gas prices, an improving economy and what he deems the “Donald Trump effect,” Mandy Alonso is gearing up for an exceptional week. (To view a video scroll down the right side of the RVBUSINESS.com home page or click here.)
As reported by the Tampa Bay Times, the founder of America Choice RV has more than 50 salespeople who will man roughly 100 RVs at the Florida State Fairgrounds, with plans to sell up to 120 of the recreational campers and road-hugging giants during the Florida RV SuperShow, which runs today (Jan. 18) through Sunday.
For industry representatives like Alonso, this year’s event is shaping up to be a record breaker.
“Ever since Trump won the election, people are going crazy spending money,” Alonso said.
The event has pulled in about 63,000 people for the past two years. If the weather holds up, Dave Kelly, head of marketing for the host Florida RV Trade Association (FRVTA), has set the ambitious goal of 70,000 attendees.
The RV industry is considered a good measure of consumer confidence in the economy. RV buyers range from Millennials shopping for light trailers that haul behind their cars to working-class families searching for mid-sized campers to business executives designing their multimillion-dollar luxury suites on wheels. It’s a product for those who have the financial confidence to plan weekend camping trips and cross-country adventures. When consumers are feeling uneasy about the economy, that clientele dries up.
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