The Family Motor Coach Association (FMCA) is helping J.D. Power and Associates by encouraging members to participate in the marketing information firm’s survey of RV owners.
“As much as possible, we need to help J.D. Power collect a cross-section of RV owners so the study has relevance and has beneficial input to the industry,” said FMCA Executive Director Don Eversmann on the association’s website, www.fmca.com.
“It is important that the survey capture positive as well as negative comments,” said Eversmann. “If some brands consistently fall short of customer expectations, this survey will identify those manufacturers. However, RV owners with positive experiences with their RVs need to share those as well. There’s a lot of brand loyalty in our industry.”
FMCA members can register online to participate in the J.D. Power study at www.jdpowerpanel.com/rv6.htm.
The first J.D. power study will measure the on-the-road experiences of those who currently own 2000 to 2004 model year RVs that they bought new.
The survey includes questions about the chassis, the coach portion and the components. It should take about 20 minutes to complete, said Linda Schultz, a J.D. Power partner.
J.D. Power’s goal is to release the results of its first study during the middle of this year, but Schultz said that would depend on how many qualified RV owners sign up and how quickly they complete the survey.
“I need at least 30,000 qualified owners across all RV types and brands in 2000 to 2004 models years for the first survey,” Schultz said.