The Family Motor Coach Association (FMCA) has partnered with Anaheim, Calif.-based Friend Communications Inc., to allow its 127,000 members to make online campground reservations through the association’s website.
“The campground industry as a whole is starting to embrace the concept of online reservations,” said Don Eversmann, FMCA’s executive director, noting the site is limited to campgrounds that are commercial members of FMCA. “When it comes to the web, we are now in the same position as the car rental and hotel industries were eight years ago.”
Friend also announced its newly formed partnership with PARCS Software of Edmonton, Alberta, Canada, providing campground operators with integrated software for front-office management applications and online reservations capabilities.
“If we as system providers can find common ground and work together to provide seamless solutions, then we avoid mistakes made by the hospitality industry and keep overall costs, efficiencies and inventory management under control and in the hands of our mutual clients,” said Gary Pace, Friend’s president.