Editor’s Note: The following profile on Veurink’s RV appeared in the “News & Notes” column in FMCA Magazine’s latest issue.
Veurink’s RV Center, a family-owned-and-operated dealership in Grand Rapids, Mich., and an official FMCA commercial member, is celebrating its 65th anniversary in 2019.
In 1954, Howard Veurink returned from the Korean War and opened Modern Mobile Homes and Travel Trailers with his father, Adrian. Howard’s passion for selling travel trailers specifically led him in 1963 to move down the road from his father and start Howard Veurink Travel Trailers. He was joined by his sons, Tim and Tom; his daughter, Tammy; and his wife, Barbara.
As the years passed and sales and inventory grew, Howard built a new showroom and service center. He believed the best form of advertising was word-of-mouth recommendations from his customers. “Know your prospect and your product,” he would say.
One of the first RV lines in the showroom was Holiday Rambler, a brand the dealership still sells today. At one point, Howard took his family out West on a month-long trip in a 1972 Holiday Rambler travel trailer. The trip gave him first-hand experience with the RV lifestyle, which he described to customers as “roughing it in comfort.”
In 1991, Howard sold the business to his children. The business continued to grow, and in 1998 they purchased eight acres in the in Grand Rapids. Now called Veurink’s RV Center, the dealership occupies a 21,000-square-foot two-story building that includes a showroom, camp store, service center, and an e-commerce factory parts department and warehouse. The lot’s 28 landscaped displays mimic a campsite to help customers envision the RV lifestyle.As president, Tim follows the same basic strategies as his father — the “roughing it in comfort” concept is still a key marketing tool — while making allowances for industry and technological changes. The company and its employees also participate in a number of community-service projects.
RVBusiness magazine has recognized Veurink’s RV Center as a six-time Top 50 RV Dealer, a two-time Blue Ribbon winner, and a recipient of the Gaylord Maxwell Innovation Award. The dealership sells travel trailers, fifth-wheels, and motorhomes, including brands such as American Coach, Dutchmen, Fleetwood, K.Z., Keystone, and Venture RV.
For more information about Veurink’s RV Center, visit www.veurinksrv.com.