With America’s top-selling truck as close to a cult vehicle as a pickup truck can get, the company is announcing the debut of a diesel F-150 that targets 30 miles per gallon on the highway while retaining the most powerful towing and hauling capabilities on the market.

“We know people are sensitive to fuel economy,” said Dave Filipe, vice president, global powertrain engineering. 

The Detroit Free Press reported that a high mileage rating is a “Holy Grail for the truck customer,” he said, because die-hard customers are towing heavy loads all the time and want to save money at the pump.

The Ford powertrain team responsible for the 6.7-liter Power Stroke engine in Super Duty trucks since 2011 designed and engineered the all-new 3.0 Power Stroke V6 diesel to the specific needs of North America. It is an F-150-specific derivative of the diesel engine built at a Ford plant in the United Kingdom, and inserted into a military-grade aluminum-alloy body at the F-150 plants stateside.

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