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screen-shot-2017-01-09-at-9-26-13-amHow do you celebrate 40 years of Ford F-series dominance with an enviable 820,000 pickups sold in 2016 alone? Roll out a new F-150.

As reported by the Detroit News, to kick off the Detroit auto show Sunday (Jan. 8), Ford Motor Co. announced the first update to its ground-breaking, aluminum-body truck since it wowed the auto show as a 2015 model in 2014. With the 2018 pickup, the headlines just keep coming.

The new truck ditches the three-bar grille that has been Ford’s signature design for over a decade, and brings a diesel engine to the light-duty truck lineup (previously offered only in heavy duty) for the first time in its nearly 70-year history. Ford, the official truck of the NFL, will preview the F-150 on the Fox NFL Wildcard Pregame Show at 4 p.m. Sunday, and then unveil it at Ford’s news conference at the North American International Auto Show on Monday morning.

Ford crested the 800,000 sales bar for the first time since 2005, leading truck market sales with the F-150 and its new for 2016 F-250 Super Duty brother. The Ford beat out its biggest competitor — the Chevy Silverado by over 250,000 units sold, and it beat General Motors’ Silverado/GMC Sierra twins by about 24,000.

The new truck ditches the three-bar grille that has been Ford’s signature design for over a decade, and brings a diesel engine to the light-duty truck lineup (previously offered only in heavy duty) for the first time in its nearly 70-year history. 

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