Forest River Inc. today (Sept. 16) announced that GE Capital Commercial Distribution Finance has been selected as the exclusive wholesale lender for Forest River’s 90-day interest reimbursement program.

This program will allow dealers to be reimbursed by Forest River for interest charges on new inventory financed through GE Capital. All Forest River products invoiced on or after Oct. 1 are eligible under the program, according to a news release.

“Forest River recognizes that recent market conditions have challenged the RV industry, and this is why we continue to provide dealers the opportunity to earn incentives on every Forest River unit,” said Joseph P. Greenlee, Forest River CFO. “Our interest reimbursement program through GE Capital gives Forest River dealers an added boost to help them during this selling season.”

GE Capital’s Commercial Distribution Finance business provides financing options that include inventory financing, purchase order financing, accounts-receivable working capital loans and other programs for recreational vehicles and other industries. The Forest River interest reimbursement program is an exclusive program for dealers in the U.S. All program purchases must be financed by GE Capital. Dealers must pay interest charges to GE Capital and then apply to Forest River for the interest refund. Forest River determines the dealer’s eligibility for the program and administers all payments.

“The Forest River 90-day interest reimbursement program provides a strong incentive for dealers to sell through at retail in today’s market,” said Peter Lannon, managing director – RV for GE Capital’s CDF business. “We have worked closely with Forest River on this program and we are pleased to be able to help them deliver this reimbursement program to their dealers.”