Forest River Inc., Goshen, Ind., broke ground in September for a new plant in Topeka, Ind., that will allow the company to aggressively market its entry-level Cherokee-brand towabless.
The 100,000-square-foot plant is expected to begin production by the first of next year, according to Doug Gaeddert, general manager of Forest River’s Cedar Creek and Cherokee divisions. It is the second factory of similar size on 80 acres that Forest River owns in Topeka. The sister factory, opened two years ago, builds midpriced Cedar Creek’s towables.
Cherokee production will move from Goshen to the new Topeka plant.
“It was very limited as far as production,” Gaeddert said. “It is going to allow us to add a fiberglass exterior option, for instance. And right now, we are limited on the number of slideouts that we can build. So, the gloves come off and we will be able to get real serious with the Cherokee program.”
Gaeddert said the Cherokee brand will be positioned at the high end of Forest River’s entry-level brands. “We are aiming at being the best value for the buck and the best look for the buck,” Gaeddert said.