Lorne Armer, formerly vice president of brand management at Kampgrounds of America Inc. (KOA), recently joined the ROUTE 66 RV Network management team.
“Lorne was instrumental in the development of our seven-plus year partnership with KOA,” noted Dave Francis, ROUTE 66 partner, in a press release. “The reciprocating discount offerings that are currently being offered to both KOA Value Kard and ROUTE 66 RV Club members creates a positive synergy between the two RV related customer groups.”
ROUTE 66 partner Rob Merrill said, “In his new role at ROUTE 66, Lorne will oversee the growth of the ROUTE 66 club- and membership-branded programs, as well as providing primary support to Network dealers located in our northwestern and mountain states.”
Armer, who will continue to reside in Billings, Mont., stated, “After working with ROUTE 66 in several capacities over the years, I’m excited to officially join the team. My extensive experience in the outdoor and RV industry is a perfect fit with ROUTE 66 and I look forward to contributing to an already successful team serving network dealers and partners.”