Four Winds International Montecito

Four Winds International Montecito

Four Winds International (FWI) saw increases in both Class A and Class C sales sparked by new dealers taking on FWI products at the recent National RV Trade Show in Louisville, Ky.

“We are very pleased with the outcome of the show, especially the huge increase in the number of motorhome dealers bringing in new motorhome inventory,” said Dana Simon, FWI general manager, in a news release. “I believe the commitment we are making to the overall industry and the retail customers coming into the RV industry is being seen by our dealers. With the continued support and financial stability of Thor we are able to further design and upgrade our products, which was evident to dealers in our Louisville product mix.”

The Serrano Class A continued to impress the dealers and the media, as the two models on display experienced constant traffic. The Hurricane Class A continued to see sales success as dealers looked for a solid performer in an entry to mid-line gas motorhome, Simon said. Dealers spent large amounts of time reviewing and ordering the new Montecito and Windsport Prestige, two new models introduced at the show.

The introduction of the “Concierge Connection,” a follow-up program for new retail owners, was rolled out along with an overview of Thor Motorized Services,  the customer service and warranty arm of Four Winds.

“The show provided great exposure for the new programs we are rolling out at Thor Motorized Services. The new Concierge Connection is going to set the benchmark for all manufacturers,” noted Janaé Kurtz, director of Thor Motorized Services.

“The team is making a commitment to take Four Winds to the next level,” said Bill Fenech, Four Winds president and CEO. “Since coming to Four Winds in June, Dana and his team have taken on a lot of different responsibilities. I brought a change in thinking to Four Winds and we can see it paying off in the products we are building and the commitment we have made to our dealers and retail buyer.”

Four Winds continues to excel in the Class C market, and dealers are flocking to the Four Winds and Chateau Class C models for retail and rental purposes, Fenech noted. Both models offer eight floorplans, with a combination of slide and non-slides, so the product can be customized to meet a dealers needs. 

Four Winds International is a subsidiary of Thor Industries Inc., Jackson Center, Ohio.