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The Dutchmen Manufacturing subsidiary of Thor Industries Inc. reports sharp increases in dealer deliveries and retail sales of its Four Winds-brand of travel trailers and fifth-wheels.
Dealer deliveries of Four Winds towables are up 67% since July 2001, and retail sales climbed 53.2% during the first quarter, compared with a 20.3% increase for the combined travel trailer/fifth-wheel segment during the first three months of this year, according to Statistical Surveys Inc.
The decision to make Four Winds a stand alone towables brand, with its own sales force, was a major reason for the increases, according to Brent Stevens, director of sales at Dutchmen. “As a result, we have increased our dealership count by over 40%,” Stevens added.
“The Four Winds brand is focused towards the main segment of the RV consumer population,” Stevens continued. “We offer a value-priced line, called the Express, as well as the mid-level Lite and Classic Line. Our trailers are available in floorplans from 19 to 38 feet and our fifth wheels are available in floorplans ranging from 24 to 36 feet.
“Our products have a high-end look but are value-priced,” he said. “Most of our fifth-wheel floorplans offer a walk through bath that usually is not available with competitive product at this price point. And, our fully laminated, aluminum framed, fiberglass sidewall option for the Classic line is very popular with our dealers,” Stevens said.
In addition to the Four Winds brand, Dutchmen, based in Goshen, Ind., also builds the Dutchmen, Colorado, Aerolite, Aerostar and Skamper brands of towables.
Meanwhile, Thor’s Four Winds International subsidiary builds motorhomes in Elkhart, Ind.