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FreedomRoads LLC, a national dealership network with 57 stores in 22 states, has pledged $1 million to the 3-year-old Recreation Vehicle Dealers Association (RVDA) Education Foundation’s Internet-based Learning Center.
“With a big check we made a commitment that we believe in parts and service training as much as the next guy,” said Marcus Lemonis, chairman and CEO of the Chicago area-based company. “This industry will fail without this particular program.”
The pledge, the largest the foundation has received to date, was announced at the conclusion of the RV Dealers International Convention/Expo Sept. 27-30 at the Rio All Suite Casino Resort in Las Vegas, Nev.
“It is critical that we have trained personnel so that when customers come in the front door we don’t kick them out the back door by not giving them a very good experience,” said Craig Jensen, FreedomRoads regional president. “The educational process sets a foundation for us to meet the expectations of the consumer.”
Lemonis characterized the pledge as “a progressive move on our part to get the industry to pay attention to one area that we have all been negligent on, which is the parts and service end.”
The Learning Center was created to provide non-technical training to dealership employees.
A training and certification program is in place for service advisers, with other instructional programs being developed for parts managers and employees, sales and F&I.