For the first time in its 14-year history, Freightliner Custom Chassis Corp. (FCCC) achieved a record high of 58% market share for Class A diesel motorhomes in September, for a year-to-date market share total of 53.9%.
Statistical Surveys Inc., the leading provider of market data solutions for the RV industry, reported that FCCC again increased its share in September to more than 2 1/2 times the market share of its closest competitor, which has 22%. FCCC has remained steady throughout the year, progressively gaining in share since January 2009, when the company posted 50.87% share.
“Despite the RV industry facing considerable challenges during the past 18 months, Freightliner Custom Chassis Corp. has retained its market leadership position, increasing our share month over month, reaching our new high in September,” said Jonathan Randall, director of sales and marketing for FCCC.
“We launched our company tagline, ‘Driven by You,’ in April 2008, and since then, we have consistently delivered on our promise to enhance our customers’ experience,” Randall added. “Our quality products and first-rate customer service bring consumer loyalty to our brand and our company, which is demonstrated through these most recent market share statistics.”
FCCC also introduced two sales programs in October. The “Fueled By Us” fuel card sales event was launched for the retail customer, and “Driving Success” was implemented as a points-based incentive program for dealership sales people and sales managers. The company remains proactive in a down market, not only growing in market share, but investing in the industry and its stakeholders.
“FCCC remains dedicated to providing reliable, durable and powerful products that surpass customer expectations,” Randall said. “We refuse to be complacent, especially in a down market, and we will continue to provide best-in-class customer service and support while pursuing sales opportunities and cultivating customer relationships.”
For more information visit www.freightlinerchassis.com.
Freightliner Custom Chassis manufactures premium chassis for the motorhome, delivery walk-in van and school bus and shuttle bus markets. Freightliner Custom Chassis Corp. is a subsidiary of Daimler Trucks North America LLC, a Daimler company.