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Developing “critical customer relationships and processes needed to attain full-price” will be the topic of the presentation by author Thom Winninger, who will be keynote speaker during the Recreation Vehicle Dealers Association (RVDA) Convention/Expo in Nashville, Tenn., next month.
Winninger will open this year’s Con/Expo at noon on Sept. 22 at the Nashville Convention Center, which is connected to the Renaissance Nashville Hotel.
He is the author of four best-selling management books and founder of The Winninger Institute for Market Strategy.
Winninger will describe how to communicate the tangible value of a dealership’s products and services in order to get full-price, and to identify and anticipate the changing needs of premium customers.
Another featured speaker will be Joe Verde, a workshop trainer who has appeared at previous RVDA and National Automobile Dealers Association (NADA) conventions. He will conduct a workshop at 2:30 p.m. on Sept. 23 entitled “How to Start a Customer Relationship Management/Business Development Office.” Verde will cover how to discover a dealership’s untapped potential and to follow a seven-step process to unlimited growth.
A complimentary networking reception for RVDA members will follow Verde’s workshop, beginning at 5:30 p.m. on Sept. 23.
The RVDA’s Annual Meeting also is scheduled to begin at 9:45 a.m. on Sept. 24. The RVDA of Canada will hold its annual meeting at the same time.
Meanwhile, the Go RVing Coalition and Go RVing Committee on Excellence meetings that were scheduled to take place during Con/Expo have been postponed, according to Alan Piercy, director of communications of the Recreation Vehicle Industry Association (RVIA). The meetings were postponed due to scheduling conflicts related to the production of the new ads for the third phase of the coalition’s national advertising campaign.
The ads developed by the coalition’s new ad agency will be previewed during the industry’s National Trade Show in Louisville during December, Piercy said.