A slate of workshops is scheduled during the RV Dealers International Convention/Expo, Oct. 1-5, in Las Vegas, designed to keep dealers up-to-date with the latest marketing strategies, consumer outreach methods and vehicle standards and in step with the latest technology.
• Internet Sales Panel Discussion features panelists John McCluskey, Florida Outdoors RV Center (moderator); Evan Davis, Nukleus; Bethany Grabher, Huebner Petersen; Tim Custer, RV Trader; and Kim Siex, Camperland of Oklahoma LLC. Hear cutting-edge insights on how RV shoppers are using the Internet for product research, as well as how they are making decisions on where to buy and what to pay. Specific places where dealers lose consumers online will be identified.
• What the Future Holds for Tow Vehicles Panel includes panelists Tom Walworth, Statistical Surveys, (moderator); Todd Kaufman, Ford Motor Co.; Les Roeber, Blue Ox, and Lenny Sims, NADAGuides. Towables account for 90% of unit sales. Automakers are being asked to increase fuel efficiency without sacrificing towing capacity. What’s on the horizon with regard to increasing fuel efficiency while maintaining towing capacity? Do SUVs and pick-ups have the same appeal that they once did?
• Super Session : Dealer/GM and Parts Management Tracks; E-commerce Solutions –Taking Your Parts Store to the Next Level includes panelists Angela Cellucci, Robin Beebe-Moussaoui, and Doug McDonald from UVS Junction; Martin Street, Stag-Parkway; and Steve Swanson, Hilltop RV. Learn the newest tools and strategies to build parts revenue. Hear how moving your parts department to the front of your website can boost sales and how to get your obsolete parts moving and creative marketing strategies to generate website visitors.
The RV Dealers International Convention/Expo will be held at the Rio All-Suite Hotel & Casino in Las Vegas. The convention is sponsored by the Recreation Vehicle Dealers Association (RVDA), RVDA of Canada and the RV Learning Center.
The 2012 convention will feature an exhibit hall filled with the RV industry’s top suppliers offering products and services to help dealers improve profitability. RVDA’s Partners in Progress Brand Committees will also meet to work on important dealer/manufacturer issues.
Companies interested in sponsorship opportunities and exhibitor information can contact RVDA at (703) 591-7130 or send an e-mail to [email protected] To register and for more information on the Convention/Expo, visit www.rvda.org.