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Furrion, a supplier for the specialty vehicle, consumer and marine markets, announced it has selected O’Rourke Sales Co. as distribution and fulfillment partner for its independent appliance and consumer electronics channel. 

According to a press release, Furrion expanded its brand with the introduction of its portfolio of outdoor electronics and appliances at the 2019 Consumer Electronics Show including the new Furrion Aurora series of weatherproof outdoor televisions. Designed to withstand harsh outdoor conditions, the line features brightness technology that automatically adjusts to day or night lighting environments.

“The demand for our outdoor living solutions have grown significantly over the past year,” said Grant Olafson, vice president of North American sales for Furrion. “Partnering with O’Rourke Sales Co. will allow us to provide additional opportunities to the independent retail channel.”

O’Rourke Sales has been servicing the independent retailer since 1965 and will focus on selling and servicing independent retailers along with field sales, sales training, product demos and support for Furrion’s outdoor living portfolio. The company will also be Furrion’s exclusive distributor of outdoor TV’s and audio to the Nationwide Marketing Group and its more than 14,000 storefronts.  

“We are excited to partner with Furrion and believe their innovation in outdoor lifestyle is something our consumers will definitely appreciate,” commented Andrew Terry, president of O’Rourke Sales Co. “Our company is built on quality and service, and Furrion’s products and business approach align perfectly with those building blocks. We expect this new product addition to perform well with our customer base.”