Visible from the Indiana Toll Road, a futuristic-looking building juts incongruously from the typical Elkhart landscape that drivers are likely accustomed to. The recently-opened North American headquarters for Furrion is in the heart of the RV manufacturing industry, but the company’s sweet spot is supplying the wealthiest of RV owners — think retractable helipads and rooftop hot tubs.
According to an Inside Indiana Business report, the new Elkhart facility is also home base for the global manufacturer’s latest endeavor — a mechanized “racing suit” that wraps a person in robotics to deliver super-human power.
“It is crazy, and we like crazy. We dream big and then make it happen,” says Furrion founder and Chief Executive Officer Aaron Fidler. “It’s always good to be different. When you’re different, you stand out. When you stand out, you build a brand.”
While its latest product, the “exo-bionic mech racing suit,” conjures images of sci-fi movies, Furrion’s roots are supplying luxury appliances and consumer electronics for RVs and yachts. The company partners with Elkhart-based Lippert Components Inc. to distribute its products, such as TVs, camera systems and kitchen appliances, for the specialty RV, marine and truck markets.
Furrion has had a presence in Elkhart for about five years, but says the new headquarters — dubbed the Innovation Center and Institute of Technology — will help grow its infrastructure in North America, and all concept RVs, boats and trucks will be built there.
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