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For model year 2004, product developers at Georgie Boy Manufacturing (GBM) gave the most attention to making the Cruise Master highline gas-engine Class A motorhome “a real viable alternative to diesel,” Georgie Boy President Pat Terveer said during the Coachmen Industries Inc. subsidiary’s recent national dealer meeting.
“Everybody knows the entry-level diesel price points have been elevated in the last couple years based upon the discontinuance of some of the smaller (diesel) engines,” Terveer said at GBM’s meeting in Tucson, Ariz., on Saturday (June 21). “So, there’s been a real price spread between gas-powered and diesel-powered coaches.”
Terveer said the new Cruise Master on a Workhorse W22 – 22,000-pound gross vehicle weight-rated – chassis “fills the void” between highline gas and entry-level diesel. Suggested retail prices for the 2004 Cruise Master range from $110,000 to $150,000, a wide spread that is the result of a long list of available options, including “full-body paint, diamond shield front masks for the full-body paint, full hardwood interiors, so on and so forth,” he said.
GBM unveiled at Tucson its second triple-slide Cruise Master floorplan, the 3755 “bath-and-a-half,” which has a water closet and sink “forward of the bedroom area” with “a wardrobe, a shower and another sink in the bedroom area,” Terveer said.
There also is a Cruise Master floorplan available on the Ford 20,000-pound GVWR chassis, he added.
GBM’s Cruise Air XL diesel also was upgraded for 2004 to include a natural cherry interior, a wider variety of ultraleather color choices, side-by-side refrigerators and the Apollo convection/microwave oven, which cuts cooking times in half by combining the attributes of a microwave and a conventional oven.
The Cruise Air XL comes on a Freightliner chassis with a 330-horsepower Caterpillar engine and it will retail for around $200,000, Terveer said.
The gas engine Pursuit, which is the step-up brand from GBM’s entry-level Velocity model, also is totally new for 2004, he said. “Our dealer advisory group asked us to come up with shorter floorplans for the Pursuit, so we came up with the 29-foot double-slide floorplan that has got a tremendous amount of storage” including two full pass-through storage bays, Terveer said.
The Pursuit retail price is positioned at around $80,000, which is below GBM’s volume-leading Landau brand.
Three more Pursuit floorplans are being prototyped. Those floorplans will become ready for shipment sometime within the July-to-September time frame, Terveer said.