GE Money’s Sales Finance unit announced today (Jan. 5) the launch of an extended service contract program for recreational vehicle owners.
According to a press release, GE’s 5-Star Program may be offered to consumers by any RV retailer that offers GE Money’s consumer financing on the sale of new, used, motorized and towable RVs. The program is administered through Auto Warranty Services (AWS), a GE Money division.
“The 5-Star service contract program is a complement to our full spectrum lending,” said Ed Arienti, RV/Marine president for GE Money – Sales Finance. “Consumers are able to have great protection for their purchase, and dealers now have the convenience of offering both financing and service contracts from one source.”
Aspects of the program include:
• Emergency roadside assistance, 24/7, for lockouts, tire changes, jump starts, fluid delivery and towing.
• Replacement vehicle reimbursement during repair periods.
• Meal and lodging reimbursement for interrupted trips.
• Reimbursement for required deductible fees when mechanical breakdowns are covered by a manufacturer’s warranty.
GE Money said that while there are other extended warranty programs available, the 5-Star Program is the only service contract program offered directly through an RV lender.
“RV dealers that offer service contracts will find they have more repeat business and higher customer satisfaction,” Arienti said. “The 5-Star program is a terrific service contract and a great tool for helping RV dealers build their business.”