GE Money’s Sales Finance unit (formerly GE Consumer Finance Retail Sales Finance) joined with GE’s Commercial Finance unit, new warranty program and the Go RVing campaign to benefit dealers and boost ad revenues for the industry’s national marketing campaign during the 44th Annual National RV Trade Show, Nov. 28-30, in Louisville, Ky.
“A key focus of the GE business in serving both manufacturers and dealers is the concept of enterprise selling – linking all of these services together,” explained Ed Arienti, president of RV and Marine for GE Money.
The card theme concept promoted at the show encouraged dealers to earn a “winning hand” by working with GE and the industry in four areas. In addition to the financial arrangements dealers already have in funding retail loans through GE, Mitch Shatzen, vice president of RV and Marine marketing for GE Money, explained that incremental retail funding bonuses were offered in Louisville for dealers signed up as floorplan accounts with GE Commercial Distribution Finance (CDF), for enrolling in the new GE Auto Warranty Services 5-Star extended service contract program, and for signing up as Go RVing dealers.
Each retail installment contract funded by GE Money through January also results in a donation by the company to the Go RVing campaign beyond the $150,000 already jointly pledged by GE Money and GE Commercial Distribution Finance at the start of the latest campaign phase.
Along with its outreach initiatives related to the industry’s marketing campaign, the promotion provided an opportunity for GE to showcase its new GE Auto Warranty Services (AWS) extended service contract, which is currently being introduced to GE’s dealer clients nationwide.
“GE has been in the service agreement business for many years in our automotive and powersports markets,” Shatzen said. “A service agreement program is a benefit that complements our RV growth strategy and one we’re delighted to deliver for RV dealers to sell to their buyers.”
The program enables GE Money dealers to prepare an extended service contract on the unit at the point of sale, with a new, used, motorized or towable unit.