General RV Center will hold a groundbreaking for a new superstore on July 17 at 11 a.m., according to a press release. The dealership, which will add 30 new jobs, is located off I-75 on Dixie Highway near Clarkston in Springfield Township, Mich.
The store, which replaces the dealership’s current facility in White Lake, Mich., is situated on property that used to be a Jayco exclusive dealership years ago. The new facility is about nine miles to the north of the current site, and about 35 miles northwest of Detroit.
“When we opened the White Lake store in 1984, we had 12 employees and 50 RVs on the lot,” said Store Manager Bill Brown. “Now we have 55 employees and 240 RVs in stock. We’ve needed to expand for a while now, and this is a well-deserved upgrade for our loyal customers and hardworking employees.”
Brown predicts the new store, which will service northern Oakland and Macomb counties, will double or triple business, noting “The service center alone will be a major upgrade.”
Located at I-75 and Dixie Highway, the superstore is the first business to build according to the new Dixie Design Guidelines, and the result is a unique design among General RV Center’s dealerships, Brown said. General RV Center worked closely with the Springfield Township planning commission to make sure the design and details of the store conformed and complemented the township ordinances.
Spread over 20 acres, the new store will have 16 service bays and more than 300 RVs on its lot. The front of the store looks different than any other General RV Center location as a result of beautification of Dixie Highway by the township.
The superstore will feature low-lying prairie style architecture, reminiscence of Frank Lloyd Wright, and includes extensive landscaping, especially along Dixie Highway, according to Brown. The store will be accentuated with a split rail fence, antique-looking street lighting, along with a sidewalk and bench for pedestrian traffic. There will also be a trail in the back of the property, near a natural pond.
“This superstore will be a major upgrade,” said Loren Baidas, president, General RV Center. “We are committed to providing an industry-leading experience for our customers, and that’s exactly what this state-of-the-art facility will allow us to do.”
With its revised location in Springfield Township, the privately-held company will have 12 RV dealerships in six states and employs nearly 1,700 people.
For additional information visit www.generalrv.com.