When General RV Center holds a ribbon cutting ceremony Wednesday (May 13) at 10 a.m., in Wixom, Mich., for its new corporate headquarters and retail facility, a new era will begin at a site already infused with history.
One of Ford Motor Co.’s largest and oldest manufacturing sites, the former Ford Wixom assembly plant opened in 1957 and produced nearly 7 million vehicles on 15 miles of assembly line before halting production in 2007. General RV Center reported in a statement that vehicles built at the site included the celebrated Lincoln Continental, Ford Thunderbird and Ford GT.
The plant and surrounding land lay dormant until late 2012. The next year, General RV Center broke ground on its new corporate headquarters and largest retail facility.
General RV Center was no stranger to the area. In the mid-1990s, after outgrowing the original site of General Trailers in Southfield and launching multiple stores throughout Michigan, General RV Center opened its original corporate headquarters in Wixom — about a mile from the facility being dedicated Wednesday.
“The City of Wixom has always been a great place to do business, going all the way back to 1957 when Ford opened its Assembly Plant. The Ford Assembly Plant was a true landmark and was one of the largest, most efficient and technologically advanced plants in the world,” said Loren Baidas, president of General RV Center. “We’re proud to take part in repurposing the assembly park site and in continuing the strong legacy that’s been established at this iconic site.”
On a 34-acre parcel of the former 4.7 million square foot Ford plant, the national headquarters for the nation’s largest family-owned RV business is ushering in new business development and employment for the area.
“Our 98,000-square-foot headquarters is the most up-to-date RV facility in the U.S. and will serve RVers from across the country,” said Rob Baidas, chairman of General RV Center. The corporate center has more than 500 RVs on site, 40 service bays, a massive parts store and employs more than 200 people.
With its expanded location in Wixom, the privately-held company owns and operates 11 RV dealerships and employs more than 1,000 people nationally.
General RV provides RV parts, same-day service, RV rentals, RV insurance and financing, and more. Call 888-436-7578 or visit www.generalrv.com for more information.