Coachmen Industries Inc. subsidiary Georgie Boy Manufacturing just completed its first national dealer meeting.
Most likely, Georgie Boy, which Coachmen acquired in 1995, will hold a similar gathering every year in the future, according to Pat Terveer, Georgie Boy’s president.
The company, which became one of the first Class A motorhome manufacturers when it was founded by Dan George in Edwardsburg, Mich., in 1968, held its dealer seminar in Tucson, Ariz., on Saturday and Sunday (June 21-22).
Forty-three Georgie Boy dealers, who account for 70% of its total sales, attended the gathering at the Loews Ventana Canyon Resort in Tucson.
“We had a decent turnout,” Terveer said. “For the first go-round and here we are in June in Tucson, Ariz., I think that was pretty good.”
Georgie Boy announced about two months ago it would hold a national dealer meeting, and, Terveer said, “I think we really caught some people off guard cause we’ve never had a dealer seminar before.”
Some dealers who couldn’t attend the gathering in Arizona visited Georgie Boy’s factories in southwestern Michigan last week, where they had a chance to see the company’s 2004 models, which were unveiled in Tucson, Terveer said.
Because Georgie Boy builds some models that compete against Class A’s built by its sister company, Coachmen Recreational Vehicle Co., the decision was made to keep the Georgie Boy dealer meeting separate from the Coachmen annual dealer meeting, which will be in Dallas July 13-16.