The Glamping Show Americas wrapped up on Wednesday with another full day of educational sessions and an expo.
Once the dust has settled, numbers are expected to show a record number of attendees took part in this year’s show, with many of the vendors WOODALLSCM.com (WCM) spoke with noting that traffic remained high during both days of the conference. David Korse, the organizer of the show, told WCM that many vendors received a high number of leads and that some accommodation vendors took in sales during the event.
Jenny McCullough, senior director of marketing and operations at Bar Harbor, Maine-based Terramor Outdoor Resorts, opened the second day of the show with a speech that focused on how park owners can develop their branding.
Her session, “Behind the Scenes of Building a Brand,” featured a look at how Kampgrounds of America Inc. (KOA) utilized its 60-year history to help develop the branding of Terramor, the Billings, Mont.-based park franchisor’s first venture into a Glamping” format.
McCullough noted that brand identity was key.
“Identifying who you are and what the purpose of the business is,” she said. “Then finding a way to relay that into the guest experience through marketing, positioning and your online digital presence.”
McCullough also highlighted the importance of local integrations, including the relationships that a business forms with its community and its guests.
She walked attendees through the steps Terramor took to create its name and logo and also identified the four cornerstones that help identify the Terramor brand.
You can read more about this session in the December edition of WCM.
Other sessions during the last day of the show included:
- Math That Works. Amenities = Rate + Occupancy
- Is Your Glamping Resort ADA Compliant
- Strategic Pricing: How to Maximize Occupancy and Profit
The Glamping Show Americas is set to return to Aurora, Colo., in 2024. To learn more about The Glamping Business Americas head to www.glampingshow.us.