IZEA Worldwide Inc., an operator of an online marketplace connecting brands and publishers with influential content creators, announced it has partnered with Go RVing to kick off the 2019 camping season.
According to a press release, IZEA, working alongside agency partners at The Richards Group, will be executing a season-long influencer marketing campaign to share the joys of recreational vehicles through social media.
Influencers will be sharing the latest in RV tech and function from March to September, highlighting the continual advancements being made by the recreational vehicle industry. Select influencers have been invited to participate in RVX: The RV Experience, an exclusive event typically closed to RV industry professionals. Influencers will witness the unveiling of the latest in campers and coaches, and have the opportunity to get behind the wheel of the best the industry has to offer.
Over the following months influencers will be selected to take to the road for their own RV adventure, posting photos, videos and stories through their social media handles along the way. In addition to influencer content, IZEA’s network of creators will be sharing videos that document the journeys and tell the influencers’ stories from a third-party perspective.
“Millennials place high value on experiences, and I believe this campaign will align well with the aspirations of the next generation of RV renters and owners,” said Ted Murphy, founder and CEO of IZEA Worldwide. “RVing represents the freedom to explore new places, do new things, and to get out of our comfort zone. I personally have some incredible RV memories, and I am excited to help those new to RVing learn more about the adventure that awaits them.”
To learn more about Go RVing’s Kick Off To Camping Season, follow @GoRVing on Facebook, Twitter, and Instagram; and follow live updates with the official campaign hashtag #KickoffCamping.
Influencers who are interested in potentially working on the campaign are encouraged to sign up for IZEAx at IZEA.com and add the tag “GORV” to their profile.