The 2015 Go RVing campaign is off and running with a $15 million media plan, a new “AWAY” campaign television commercial set to debut, the launch of a video micro site, and a significant investment in Video on Demand advertising. According to a press release, consumer impressions hit an all-time high of 4.2 billion in 2014 and Go RVing is planning an aggressive extension of the program that will include new components combined with an effective mix of traditional media, digital media and experiential marketing.
The added power in this media plan strengthens the valuable Dealer Tie-In Program that gives participants access to high quality Go RVing leads via the Internet, prioritized according to purchase time-frame. In addition, dealers in the program are receiving strings of bright Go RVing pennants to use in their lots, visually linking their dealership to the successful national campaign that is funded at $15 million, the highest level of funding for the industry’s promotional outreach since 2007.
The Go RVing program also gives dealers, state dealer associations, and their agencies options to use professionally developed materials connected to the national campaign.
In addition to round-the-clock access to leads, dealers have access to:
• Commercials and stock footage for instant download: Target your local markets with taggable versions of the Go RVing national TV commercials, or create your own using the latest professional stock footage. Both are now available as downloads.
• Digital RV photos in the image bank at Go RVing.com: Go RVing dealers signed up for the program have free access to multiple high resolution images of consumers enjoying a variety of RV units. These images can be used in print and online advertising, on websites, for social media, and other promotional materials.