The Go RVing Coalition has commissioned research into the next generation of RV consumer to identify consumer trends within the Millennial generation, identify the groups most likely to own and use an RV and identify the strongest and most prominent barriers of entry into the RV market.

RVIA Today Express reported that the study also explored the features that are most important to the Millennial generation as well as their expectations when it comes to vacations and the RV lifestyle.

More importantly, Go RVing is sharing this research with the industry so companies can work to integrate the data into their daily business approaches. This research will help the industry understand the American Millennial consumer and their perceptions about owning and using RVs, as well as market and consumer trends impacting their behavior. 

A series of seven videos will be rolling out throughout the summer highlighting the high-level findings. View the executive summary and member only videos.