According to a press release, leads from the program can be sorted by purchase timeframe to make follow-up more efficient for the sales team. Dealers are also notified when leads are available and can set up custom notifications in the industry-only section of the Go RVing website.
For 2015, participating dealers will receive all-new, eye catching Go RVing pennants ideal for display at the dealership and special events. Each pennant flag is 11 1/2 inches wide at the top and 18 inches in length. Each string of ten pennants is 15 feet long. Dealers will receive the pennants starting this month.
The Go RVing Dealer program also gives dealers, state dealer associations, and their agencies options to use professionally developed materials connected to the national campaign.
In addition to round-the-clock access to leads, dealers have access to:
• Commercials and stock footage for instant download: Target local markets with taggable versions of the Go RVing national TV commercials, or create your own using the latest professional stock footage. Both are now available as downloads.
• Digital RV photos in the image bank at Go RVing.com: Go RVing dealers signed up for the program have free access to multiple high resolution images of consumers enjoying a variety of RV units. These images can be used in print and online advertising, on websites, for social media, and other promotional materials.
The Go RVing Coalition, formed in 1994, consists of RV manufacturers, component suppliers, dealers and campgrounds. Go RVing works to provide the public and media with pertinent information about the benefits of RV travel. Go RVing works to provide the public and media with general information about the benefits of RV travel and camping and to foster customer satisfaction with the RV experience.
The coalition was formed by representatives of the Recreation Vehicle Industry Association (RVIA), Recreation Vehicle Dealers Association (RVDA), National Association of RV Parks and Campgrounds (ARVC) and leading state RV and campground associations to distribute information about the benefits of RV travel and ensure the quality of RV products and services.