The Go RVing campaign released the “Unexpected” series teaser video on Facebook last weekend, which smashed previous campaign audience records with more than 1.5 million views in its first two days online.
According to a press release, it’s the first Go RVing-created video to surpass 1 million views. To view the video click here.
The “Unexpected” teaser, which invites the audience to follow professional adventure athlete Brody Leven as he takes four adventures in four different RV types and styles, shattered the previous Go RVing record of 702,000 views.
“This is an example of what’s possible when we combine an engaging personality with high-quality content and smart audience targeting,” said Go RVing Vice President Karen Redfern. “Brody has a big, inviting personality and a passionate following. With Brody traveling in four different RV types, he helps break the stereotypes that millennials may have of RVing. These videos show new audiences some of the ways that RVs can make even extreme adventures accessible, comfortable and convenient.”
The eight videos in the series will be appearing on Facebook throughout the summer.