On the heels of the new tailgating ad which kicked off during the college football season, Go RVing will be featured as part of Saturday’s (Jan. 20) ESPN primetime college basketball game at 8:15 p.m. (EST). 

In partnership with Learfield Sports, the Go RVing logo will be featured on courtside signage for 10 clock minutes during the game, which pits the University of Kentucky Wildcats against the University of Florida Gators. Throughout the remainder of the basketball season, Go RVing will receive five minutes of courtside signage during Kentucky home games.

According to a press release, these games will boost Go RVing’s visibility as the Wildcats averaged 26 million viewers during televised home games in the 2016/17 season. 

Saturday’s game is a preview of a yearlong partnership with Learfield Sports including college basketball radio and TV coverage, NCAA’s Coaches vs Cancer “Suits & Sneakers” program, a country music national campus tour and college tailgating.