The Go RVing campaign continues to invest resources in print media outlets by publishing several high-impact print units to expand its efforts in introducing Americans to the freedom of RV travel.
RVIA Today Express reported that as part of this effort, Go RVing established a relationship with bloggers Laura and Nathan Scott – two busy doctors with three daughters. This young vibrant Latino/African American family is featured on the flip-out cover of the June edition of Parents magazine which highlights their family on a weekend road trip through Florida in a FR3 Class A motorhome made by Forest River Inc. A full-length Go RVing ad is adjacent to the Scotts’ article.
Outside Magazine’s June Buyer’s Guide for the summer is another publication feature which encompasses a two-page spread titled, “The Mobile Basecamp, Reimagined.” The piece illustrates and highlights the benefits of the RV lifestyle with a unique peel-back layout providing readers with an inside look at what amenities are available for a typical fifth wheel.
HGTV Magazine is well-known for sharing home designs and tips with its audience and in its upcoming June edition, readers will see a feature with Go RVing to showcase how RVs can be made home-like and cater to the style and flare of each owner. In addition, this piece will be accompanied by two full-length Go RVing ads which will circulate to more than 1.1 million HGTV Magazine subscribers.
From designers, parents, and outdoor enthusiasts, Elle magazine reaches a different audience with its publication: fashion, beauty, health and entertainment. On May 22, Go RVing will be highlighted in the magazine featuring musician Japanese Breakfast. Japanese Breakfast is the solo musical project of singer-songwriter and 2018 Coachella performer, Michelle Zauner. The article depicts the amenities of a ParkLiner Travel Trailer with Zauner – aligning perfectly with her personality and music style and reaching a broader audience to connect them to the RV lifestyle.