Toy Story 4, which is set to center part of its story around a family RV trip, has a whole host of companies, along with the GO RVing Coalition, that are set to take part in promotional activities before the movie is released on June 21.
According to a press release, Go RVing will launch an integrated marketing campaign to inspire RV travel that takes family and friends on unforgettable adventures — just like Bonnie’s family and the “Toy Story 4” friends.
RV road trip adventures are as much about forming unbreakable bonds as the travel itself, noted the release. Now in its 22nd year, Go RVing challenges Americans to ‘find their away’ and pursue their passions more frequently when they travel by RV.
Formed by the RV manufacturers, dealers and campgrounds to educate consumers about the benefits of RV travel and camping, Go RVing shares its messages of self-exploration through travel to today’s hurried families and adventure-seekers.
Along with GO RVing, myriad of companies are taking part in promotional activities, including Alaska Airlines, Babybel and The Laughing Cow, Best Western, Blue Diamond Almond Breeze, Bounty, Chrysler, Clorox, Dannon Danimals, Go RVing, JOANN, Juicy Juice, Kellogg’s, McDonalds and Ziploc.
“These amazing brands have come up with some very exciting, imaginative campaigns to support ‘Toy Story 4,’ and we can’t wait to share them with fans this summer,” said Lylle Breier, senior vice president, global marketing partnerships for The Walt Disney Studios.