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Screen Shot 2017-02-22 at 9.41.50 AMEditor’s note: The following story, reprinted with permission, was published in the Winter 2017 edition of RVIA Today.

Here’s a quick overview of media outlets that are part of the Go RVing 2017 media buy:

National Television

Go RVing will incorporate a mix of Direct Response and Fixed Position television advertising throughout the year, including prime-time programming. Sample outlets include:

  • GAC – Great American Country Network
  • MAVTV • NCM – National CineMedia
  • Outdoor Sportsman Group
  • Viant
  • Z Living

National Magazines

Print ads will appear in 10 widely read magazines that will also provide custom content, experiential marketing tie-ins and other value-added components:

  • Country Living
  • Garden & Gun
  • HGTV (Seasonal Camping)
  • Magnolia
  • O, The Oprah Magazine
  • Outside
  • Parents
  • Pioneer Woman
  • Popular Mechanics
  • Redbook

Digital

Go RVing banner ads, interactive video ads, and native advertising will be placed across high impact, influencer, social media, mobile/tablet, and search engine properties such as Google, as well as on top performing ad networks and websites. Fodor’s Travel, HipLatina, Outdoor Sportsman Group, Café Media and Scripps/GAC are on the list.

Seasonal Camping also will be promoted via digital and social media efforts. Content on Go RVing Facebook, Instagram, Pinterest, Snapchat and other social media channels will be amplified via ads.

Note: In keeping with the strategy to target outdoor enthusiasts, advertising with Outside will include the full spectrum of mediums — print, digital, television and experiential with Go RVing participation in the Outside-sponsored GoPro Mountain Games and Dominion Riverrock.