For the third consecutive year, the Go RVing Coalition is partnering with the Outdoor Channel to co-sponsor the network’s popular “Spring Fever” Sweepstakes.
The month-long sweepstakes kicked off on April 1 and for the first time ever will offer the grand prize winner the choice of an RV – either a Lance 825 truck camper or a Lance 1575 travel trailer. Lance Camper Manufacturing Corp. was selected in lottery among RVIA members to provide the sweepstakes prize vehicle. There are also outdoor-themed daily prizes being awarded during the sweepstakes.
In addition to completing the on-line entry form for the “Spring Fever” Sweepstakes, entrants can gain an additional entry by participating in a photo contest component that is a new element to this year’s promotion. Entrants are prompted to upload a photo depicting “My Favorite Getaway” with a brief description. They can also share the photo and story on various social media platforms. Website visitors are then able to vote on their favorite photo and story.
The “Spring Fever” Sweepstakes is supported both on-air and online with four custom vignettes that feature Outdoor Channel personalities talking about the appeal of RVs for outdoor enthusiasts. The Outdoor Channel will also promote the benefits of RV travel through outdoorchannel.com, a custom “Spring Fever” sweepstakes microsite, targeted e-mails, and the network’s social media outlets, including a Go RVing co-branded trip itinerary widget.
“Working with the Outdoor Channel on the ‘Spring Fever’ Sweepstakes has been tremendously productive for Go RVing,” said James Ashurst, RVIA vice president of communications and marketing. “The partnership has helped Go RVing expand awareness of RV travel and camping and generate leads among the very important outdoor enthusiast market.”
In 2013, the “Spring Fever” sweepstakes generated a total of 162,632 entries, including 2,331 opt-in leads for the Go RVing database that requested additional information from Go RVing and its industry partners.