This fall, Go RVing partnered with All Gear Digital on “Detours Welcome,” a new dynamic video and editorial series celebrating the unplanned magic of RV life, according to a News & Insights report by the RV Industry Association (RVIA).
All Gear Digital own and operates a diverse set of media properties focused on the outdoors and active-lifestyle pursuits including GearJunkie, Switchback Travel, The Inertia, Pack Hacker, Bikerumor, iRunFar, ExplorersWeb and WildSnow, and is a perfect partner to reach our highly coveted Adventurous Young Adults target audience.
In the series, a diverse set of traveler creators embrace the freedom of RVing by taking spontaneous detours: pulling off to explore a hidden hiking trail, finding an unexpected roadside attraction, or stopping at a local festival they didn’t plan for. These authentic, in-the-moment adventures show how the RV lifestyle allows flexibility and comfort, and provides adventures that are always waiting for you just outside your door.
Val LaForge is a skateboarder and surfer known for her barefoot style. Check out her California adventure with friends here and here.
In addition to the creator content, the partnership campaign with All Gear Digital will feature a microsite in their ecosystem with custom articles and videos. Email newsletters, display and social ads will drive targeted audiences to the content hub, all highlighting how RVs can be equipped for any adventure.
