A video production crew is in Elkhart County this week shooting new RV product images to update consumer information video on the Go RVing.com website.
Since the original video was produced in 2004, many new products and technological developments have hit the market, including smaller, fuel-efficient, lightweight and eco-friendly RVs that target younger, cost-conscious buyers. That’s the focus at this week’s photo shoot, said Chris Morrison, senior director of marketing communications for the Recreation Vehicle Industry Association (RVIA).
Answering an RVIA request for vehicles, eight RVs were selected in a lottery to represent several product categories. Those participating include: Damon Avanti Class A motorhome, Winnebago Via Class A motorhome, Roadtrek Adventurous Class B motorhome, Jayco Precept Class C motorhome, Forest River Inc. R-Pod ultra lightweight travel trailer, Evergreen Ever-Lite lightweight travel trailer, Airstream Ocean Breeze lightweight travel trailer and a Heartland RV Sundance ultra lightweight fifth-wheel.
The crew spent time on Tuesday and again today at Eby’s Pines Campground east of Bristol, shooting interior and exterior photos, she said.
Families from the area were chosen to help represent all the target age groups — from couples with young children to empty nesters and retirees — in the video.
The crew filmed a campfire at the campground Tuesday night.
Besides the campground, the crew is filming along country roads, at a nearby golf course, along the Little Elkhart River and at a local park, she said. “We’re trying to do a little bit of everything that people enjoy on RV trips,” she said.
Passing footage also will be taken at the RV/MH Hall of Fame east of Elkhart.
All told, the production crew expects to shoot 10 to 15 hours of raw video this week.
The Richards Group, the Go RVing Coalition’s PR agency, is assisting RVIA on the shoot.
The crew hopes to wrap up the work on Thursday.
Portions of the new video will debut at the RVIA’s industry breakfast on Dec. 1 that kicks off the National RV Show in Louisville, Ky.
The final edited video will begin appearing on the Go RVing.com website in 2010.
Photos provided courtesy of the RVIA.