A Go RVing shoot will take place between Aug. 24 and 28 in the Elkhart, Ind., area to showcase the latest RV industry products in new streaming video and photos for GoRVing.com. The popular Go RVing website and consumer video are being updated in preparation for the debut of new television spots in 2010, according to a story in the current edition of RVIA Today Express.
At its June meeting, the Go RVing Coalition endorsed the creation of new TV advertisements and online video in order to re-energize the campaign and the RV industry as the U.S. economy improves. Both the new TV spots and the updated video will debut at Outlook 2010: Let the Sun Shine, the Dec. 1 kickoff event to the National RV Trade Show in Louisville. The ads and video will work in tandem to build demand and accelerate the recovery of the industry by emphasizing timely value messages while maintaining the emotional appeal that has made the Go RVing campaign so successful since 1997.
Ordered by roughly 900,000 people since it was produced in 2004, the Go RVing video is offered in all the coalition’s ads as a means to capture leads. Its objective is developing the interest of consumers who respond to Go RVing ads by providing them with more information on RV types and features, and motivating them to visit an RV dealer or show.
RVs Needed For Shoot
Go RVing invites manufacturers to participate in the upcoming production shoot and be recognized when the new video is introduced at the National RV Trade Show this December. The timeframe for the shoot is Aug. 24-28, but each vehicle will be needed only for one to two days within that timeframe. The shoot will take place at locations in the greater Elkhart area now being determined.
The Go RVing Coalition is specifically seeking representative new RVs that are designed for weight and size reduction and fuel efficiency, e.g.: a Sprinter body Class B motorhome, a Sprinter body Class C motorhome, a low-profile Class A motorhome, a lightweight travel trailer, an ultra-lightweight travel trailer, a lightweight folding camping trailer, and a truck camper. Solar panels and other “green” features are especially desirable. Should RVIA receive multiple offers of the same RV type, a lottery will be held to select the vehicles needed.
Interested manufacturers should contact Margie Spence, RVIA’s advertising manager ([email protected]) as soon as possible at (800) 336-0154, ext. 357. Manufacturers selected will be notified by Aug. 13 and receive complete details including delivery date and location shortly thereafter.