The Go RVing Coalition has recommended raising fees for the Recreation Vehicle Industry Association (RVIA) seal between $2 and $8 for every vehicle manufactured during the next three years to pay for increased costs of the Go RVing market expansion campaign.
The fee increase – $8 for motorhomes, $6 for travel trailers and fifth-wheels, and $2 for truck campers and folding camping trailers – is expected to go into effect Oct. 1.
If approved by the RVIA board, which meets Thursday (June 9), the new seal fee will be $74, $61 and $46 respectively. 
RVIA board approval appears to be little more than a formality since the fee hike was negotiated informally between RVIA and the Recreation Vehicle Dealers Association (RVDA). The recommendation to increase the seal cost was made Monday (June 6) at a coalition meeting during RVIA Committee Week at the Willard InterContinental Hotel in Washington, D.C.
“It is a great opportunity to continue to market our products,” said RVIA Chairman Bruce Hertzke, chairman and CEO of Winnebago Industries Inc., Forest City, Iowa.
Gary LaBella, RVIA vice president of public relations and advertising, told the coalition the fee hike is needed to finance anticipated 6% increases in the cost of advertising in each of the next three years.
The industrywide coalition will begin it fourth three-year phase in 2006, and is budgeted to spend  $67.7 million to promote RVs during the next three years – $51 million on television and print advertising.
The Go RVing budget for the last three years was $59.3 million, $42 million of which was spent on advertising.