Representatives from the Go RVing Coalition last weekend (Aug. 25-28) wrapped up visits to four state fairs where nearly 50,000 potential customers took personal tours of travel trailers and motorhomes.
”This is a continuation of a program to bring RVs to places where people might not expect to see them and to expand the market,” said Phil Ingrassia, president of the Recreation Vehicle Dealers Association (RVDA).
Go RVing displays were set up at state fairs in Ohio, Minnesota, Wisconsin and Kentucky with units provided by local recreational vehicle dealers.
Here’s an overview:
- Ohio — Airstream travel trailer and Interstate Class B motorhome provided by Haydocky Airstream and RV, Columbus, Ohio. (9,600 tours)
- Minnesota — Keystone Passport 2 travel trailer and Winnebago Sightseer motorhome provided by PleasureLand RV, St. Cloud, Minn. (22,585 tours)
- Wisconsin — Jayco Hummingbird travel trailer and Newmar DutchStar motorhome provided by Burlington RV Superstore, Sturtevant, Wisc. (12,674 tours)
- Kentucky — Grand Design Imagine travel trailer and Thor Chateau motorhome provided by Tom Stinnett Derby City RV, Clarksville, Ind. (4,815 tours)
”When I was at the Minnesota State Fair last weekend I heard a lot of comments like, ‘This isn’t my grandpa’s camper,”’ Ingrassia said. ”People seemed to know a little bit about RVs but not what was inside them — the sliderooms, upgraded kitchens and all the electronics.”
Ingrassia noted that Go RVing recently hosted displays at other nontraditional events such as LPGA golf tournaments and Bass Master fishing contests.
The state fair program will be evaluated to determine whether it will be repeated next year, Ingrassia said.