Go RVing logo debuts at college basketball game.

Go RVing signage at Jan. 6 college basketball game in Chicago.

Go RVing has tipped off a new college basketball sponsorship for 2010 featuring courtside signage at nationally televised games on ABC, ESPN and ESPN2.

First appearing during the Jan. 6 game in Chicago between Duke — basketball’s top TV draw — and Iowa State, Go RVing sponsored bold green and white signage (pictured at left) that was featured beneath the scorer’s table, according to a news release.

During the game, the GoRVing.com logo appeared on the rotating courtside sign system and was televised several times, including several closeup views. Both the courtside audience and the TV viewers received significant exposure to the Go RVing logo.

Go RVing’s NCAA sponsorship includes courtside signage at 29 regular-season games between Jan. 6 and March 3, and 118 post-season games within NCAA tournaments. A total of 28 million fans attend NCAA men’s basketball games each year and hundreds of millions more watch them on television.