To help RV dealers, campgrounds and retail show promoters reach today’s budget-conscious consumers, Go RVing has expanded the industry tie-in program with more resources for 2009.
According to a release, participants can build on consumer recognition of the Go RVing national advertising campaign by downloading customizable, value-themed spin-off ads for local use with just a few clicks of the mouse.
“When times are tougher like this, it is more important than ever for us to be more vocal in getting the message out that RVs are affordable, and what they can do for people,” said RV dealer Reinie Lehberger, Rousseau’s RV Center, Lakeville, Mass.
Developed for RV dealers, show promoters, campground owners and their agencies, the Go RVing tie-in program offers online tools including an Ad Builder, Direct Mail Postcard Builder, Image Library and Leads Database.
“The leads are a great plus for the dealers who use them. Not every lead is going to lead to glory, but I do think that the awareness of all the places and all the different things you can see in the ads is great,” said Bob Toby, Right Stop RV Center in Lebanon, KY.
New in 2009, tie-in participants can also find:
• Step-by-step directions to create a Facebook fan page that links to Go RVing’s successful fan page.
• Tips on how to market the benefits of RV travel to the rapidly expanding Latino market.
• Green RV travel do’s and don’ts for customers.
• The complete Vacation Cost Comparison and Carbon Footprint studies conducted for the RV industry, offering important customer selling points for the times.
• The “Industry Only” section’s image library contains a collection of high-resolution photos shot in conjunction with the national advertising, for use in local marketing materials ranging from yellow page ads to e-mail blasts.
The tie-in program also offers participants access to the “What Will You Discover? Go RVing” national TV ads featuring Tom Selleck’s voice. The optional TV ads package includes four 30-second spots, each with space for a five-second local tag. Stock footage from Go RVing production shoots and copies of the free consumer DVD are also available at cost.
Dealers interested in signing up for the 2009 program should contact Chuck Boyd at the Recreation Vehicle Dealers Association (RVDA) at (703) 591-7130, ext. 113. Retail show promoters looking to purchase tie-in materials and stock footage should also contact RVDA. Campgrounds interested in accessing the Industry Only section should contact Grant Barnett at the National Association of RV Parks and Campgrounds (ARVC) at (303) 681-0401 to become a participating campground.