The Go RVing Leads-Plus program is back for 2013, but with a twist, according to a press release.
This year, participating dealers will be notified via email as soon as new leads enter the system. Once notified, dealers can log into GoRVing.com and retrieve their leads. The notification system will begin in late February as the 2013 media plans kicks off.
“Go RVing is excited about its promotional campaign for 2013, and one key area that will see improvement is the Go RVing Leads-Plus Program,” said RVDA President Phil Ingrassia. “Starting with the roll-out of our campaign in February, the improved Leads-Plus program will proactively notify dealers when new leads are available for download. The changes will enhance timeliness and the speed at which dealership employees and program participants can access new leads, while affording them the choice of maintaining the default settings, or adjusting the timing of lead notifications to suit their business needs.”
In February, the Go RVing Coalition will launch major lead-gathering buys in magazines, search engines, websites, direct-response cable TV programming and through innovative media partnerships.
The Leads-Plus system identifies consumers most likely to make a purchase by using a unique combination of data compiled from a variety of sources, including consumer responses to lifestyle and demographic questions. Using the information gathered, Go RVing creates a mathematical prioritization model to process all leads generated by the national advertising campaign.
The Go RVing Leads-Plus program is just one of many marketing tools available to dealers in the industry-only section of GoRVing.com. There, participating dealers can also access photos and logos to use in marketing materials, the latest Go RVing media plan, and research reports detailing consumer attitudes toward travel and perceptions of RVs and RVing.