The Go RVing campaign is showcasing RVs with key audiences through a partnership with “The Kitchen” on Food Network.
RV Today Express reported that in the episode, filmed in front of a fifth-wheel made by Prime Time Manufacturing, the hosts show viewers how to elevate their camping experience with two fun recipes.
“One reason people love RVing is the ability to make their own food in the onboard kitchen, or outside at the campsite,” said Vice President of Go RVing Karen Redfern. “Our partnership with Food Channel lets us show how easy and convenient it can be to make great food when you’re traveling in an RV.”
The episode features host Sunny Anderson cooking a delicious dish in the fifth-wheel’s outdoor kitchen while co-host Katie Lee shares a great camping hack to get the day started right inside the RV. The other co-hosts get to relax and enjoy the camping experience.
The episode will air this Saturday (May 19) at 11:00 a.m. (EDT). Check local listings or the Food Network website for rebroadcasts.
The Go RVing PR team is also preparing for upcoming national television spots that will showcase RVing including four features on the business network CNBC this summer. Go RVing will take over the plaza outside the New York Stock Exchange to set up an RV, which will be the setting for “Closing Bell” anchors to come outside and interview an RV industry executive. The live segments are scheduled May to August.
In addition, RVs will be featured on the highly-watched “FOX & Friends” morning show on June 2. Go RVing spokespersons representing key RVer demographics will appear throughout the morning against the backdrop of an urban campground the PR team will construct outside the FOX studio. The morning will include three RVs – two trailers and a motorhome.
“These are exciting opportunities to let viewers see how versatile RVs can be, and to imagine how they might use one themselves,” said director of media relations Kevin Broom. “Whether it’s a family traveler, an outdoor adventurer, or a grandparent interested in multigenerational travel, we’re going to make sure viewers understand there’s an RV that’s right for them.