Go RVing is providing a new looped DVD to dealers that purchase the tie-in program this year.
According to a press release, the DVD presents uplifting and adventurous stories of consumers enjoying their RVs with family and friends. The short videos feature settings such as beaches, forests, and ski slopes and are ideal to play in showrooms, customer lounges, or at RV shows and other special events.
Participating dealers will also receive Go RVing pennants for display at the dealership and special events. Each pennant flag is 11 1/2 inches wide at the top and 18 inches in length while each string of 10 pennants is 15 feet long. Dealers will receive the pennants this month. The price of the program remains $250 for 2017.
The Go RVing Dealer program also gives dealers, state dealer associations, and their agencies options to use professionally developed materials connected to the national campaign.
In addition to round-the-clock access to leads, the program includes:
• Commercials and stock footage for instant download: Target local markets with taggable versions of the Go RVing national TV commercials or create commercials using the latest professional stock footage. Both are now available as downloads.
• Digital RV photos in the image bank at Go RVing.com: Multiple high resolution images of consumers enjoying a variety of RV units. These images can be used in print and online advertising, on websites, for social media, and other promotional materials.