The Good Sam Club, the world’s largest RV owner’s organization with nearly 1 million member families, introduced a new look and content in its monthly membership magazine, Highways.
The publication has traditionally featured travel and technical stories each month, along with RV industry news and profiles on club members.
Starting with the December 2004 issue, the magazine also includes a campsite cooking column by Bob Blumer, the creator and host of The Food Network’s The Surreal Gourmet, as well as shorter, more informative features that highlight some of the many benefits members receive.
Many of its regular columns have been renamed and have updated content, and the magazine will utilize six different icons throughout the text to make it easier for readers to identify club-related programs and benefits.
“I think readers will like what they see in the new Highways,” said Associate Publisher Ron Epstein. “Our goal is to feature valuable RV information and show them as many of the club-related benefits in each issue as possible because there’s more to us than meets the eye.”